Marketing Research For Internet Marketing Banner Advertising

Posted on January 24, 2012 by Admin
Marketing Research For Internet Marketing Banner Advertising

Marketing Research For Internet Marketing Banner Advertising

There is a new generation in town – generation M(obile). They are the generation that has to be reached through channels other than the traditional channels used by marketers, advertisers or public relations practitioners.

Generation mobile are those teenagers and young adults that use personal data assistants, cell phones and handheld devices to run their entire lives including work and personal. They do not read news print and direct mail nor do they watch television or listen to the radio as much as previous generations.

Traditional Marketing Channels Decline

Chris Anderson reported in his book, The Long Tail (2006, 2008 Hypericon Books, New York, NY), that in 1993 Americans spent 23 hours and 15 minutes per week listening to the radio. When the iPod started to hit consumers in 2001, radio began a decline.